Iterable

Iterable is a growth marketing platform that enables brands to create, execute and optimize campaigns to power customer engagement across email, push, SMS, and in-app. As a growing startup, they were in need of new branding, starting with a logo. Working closely with Iterable, we designed the brand’s new visual identity and website.

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The new logo is just as iterative as their name. It dynamically changes across its applications, with nodes and connections that emulate the flexibility, potential, and creativity unlocked by the Iterable platform.

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Putting it all together

Once we established Iterable’s new design system, we were ready to build them a website and marketing assets.

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