Power Down California

By using less electricity during 4-9 pm, you can ensure that your energy is coming from cleaner sources. Here is a campaign we created to convey that point. Oh yeah, thanks so much to our friend Malcolm Venville for directing the TV and social films.

We also created Deter-gents, a laundry soap designed to “deter” Californians from doing their laundry from 4-9pm when less clean energy is available. We sent a special version of the canister to influencers that self-locked between the hours of 4 and 9pm.