A finance app built for two
John Hancock wanted to build the most human-centric savings and investment app ever built. For two. We helped them by creating the brand’s identity: logo, color, type, and illustration style. Once the visual identity was established, it was then applied to the app, website, and marketing materials.
More than an investment tool.
Because investing can be complicating and confusing, we wanted the brand to feel friendly and approachable. To attract new investors, the app needed to be easy to use, relatable, and simple to understand.
