Local news matters.

The Healdsburg Tribune and SoCo News believe that to build a better world we need to start in our own communities. In support of this initiative, we partnered with their teams to help rebuild the brands from the ground up. We started by creating a visual identity that blended sophistication with approachability—making the brand feel knowledgeable yet relatable. Once we laid the foundation, we carried the new identity through their print, digital, and social channels.